| Until now, anyone with an interest or curiosity about Maersk, wanting to explore and learn more about the Group's many ships and rigs, had few options beyond text or photos found on the internet.
The new website, maerskfleet.com, enables customers and business partners as well as current and potential employees to take a closer look at Maersk and get a feel for the size and diversity of the fleet.
"The whole idea with creating Maerskfleet.com is to make the Group more tangible for everyone from the outside world. We wanted to make the vessels and the business easier to get to know and explore," says Anja Andersen, Group Branding.
Designed to encourage and ensure audience engagement and interactivity, the site supports the Group's strategic focus as an open, transparent and accessible company, partner and employer. The site uses multimedia, info graphics and interactive elements to communicate complex features in a clear, interesting, and easily digestible manner.
Insiders allowed
Besides giving people who are not employed by Maersk some insight into the Group, the employees can also make good use of the site.
"Our Group is so big that even though you might know your own business, there are a lot of things to learn about the other parts of the Group. And it is also a great opportunity for the Group's employees to show their family and friends what a cool industry they are in," Andersen says.
Illustrations compare vessels to common and entertaining reference points, from tractors to wine glasses, and vessel tours give users an inside peek into the Group's impressive array of hardware. |
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| How does Maersk Peregrino compare to a jumbo jet? Or a blue whale? Where is Emma Maersk right now? What does one of these vessels look like on the inside? Those are some of the questions the site answers. Go to maerskfleet.com for more. |
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| The site is geared to: |
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Employer branding: Engage employees and attract future candidates |
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Sales: Kick start conversations at fairs and in sales meetings |
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Business partners: Position Maersk as market leader and demonstrate brand values and operational excellence |
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Press and general public: Inform, impress and engage |
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| The site's current functionality will be regularly updated but is also a work in progress. New functionalities are being considered and developed at this time and will be added periodically. If you have an idea for a way to improve the site, please send an email to: anja.andersen@maersk.com. |
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